HirePulse
The Challenge
Getting HirePulse off the ground
HirePulse, a startup based in Atlanta aiming to modernize the hiring process, needed design support to create a landing page that would effectively communicate their innovative approach to hiring through recorded video. They lacked a landing page that showcased their product's unique features and benefits, and they needed to attract potential users and generate interest in their product.
The Solution
prioritizing calls to action
I worked closely with the HirePulse team to clarify the product's scope and develop a design that aligned with their goals My solution further developed their brand identity, incorporated actionable copy, and was designed mobile-responsive so that the design would looked great on all devices. My design effectively communicated HirePulse's unique value proposition and received positive feedback from both the team and users.
Clarifying The Product
HirePulse's alpha left some features to the imagination. I sought to envision the product features in a way that would be most compelling to potential users. After working with the team to clarify the product vision and scope, I developed workflows that highlighted HirePulse's features and made them easy to understand.
Exciting Potential Users
HirePulse needed a way to attract both funding and potential users. I developed action-oriented copy that effectively communicated the benefits of the product as well as engaged users to sign up with an email address. The design was a result of highlighting HirePulse's unique value proposition while exciting users to sign up for the beta.
A Cohesive Goal
HirePulse responded enthusiastically to my design. They appreciated the page's clear communication of the product's unique value proposition of their innovative approach to hiring. The blend of engaging visuals and high-conversion tactics aligned well with their goals, and HirePulse assured that my design would influence their official website, soon to release. Out of 120 submissions from designers across the globe, my submission ranked 4th overall.
