Brower Forestry
The Challenge
Growing a Brand From the Ground UP
Brower Forestry, a start-up based in Olympia, Washington, needed a responsive website to secure new clients and create a brand platform. The business owner wanted to use his experience and client network that he had developed as an independent contractor to start a new business.
The Solution
A Unified Vision
I worked closely with the Brower Forestry stakeholders to develop a responsive website that effectively communicated their unique value proposition and established a strong brand platform. The brand and website design emphasizes the company's commitment to sustainability, environmental responsibility, and science-informed forestry practice.
Initial Research
To ensure the website effectively reached and engaged Brower Forestry's target audience, for time to come, I conducted user and market research to understand their needs and preferences. Based on this research, I developed user personas and business values that aligned with the company's goals.
The research informed the company's brand platform and website's content, which were designed to address the target users with clarity, simplicity, and recognizable ties to sustainability.
Establishing A Brand
In addition to developing the website, I oversaw the branding process to ensure a cohesive look and feel across all brand materials. This included developing a brand strategy, logo design, and copy development.
The final result was a brand platform that effectively communicated Brower Forestry's core values of sustainability, environmental responsibility, simplicity, and modern forestry techniques.
Web Development
To reinforce Brower Forestry's commitment to sustainability and environmental responsibility, I opted for a simple design that could be easily understood and navigated by users on slow internet connections. The design was inspired by the company's forestry ethics--a commitment to simple, non-invasive, and modern practices that are designed to let the surrounding forest flourish.
The design elements included clear lines, natural textures, and barebones web elements that mirror Brower Forestry's forestry values. The design was intentionally minimalistic to ensure only essential information was hosted on the site, while still providing an engaging and intuitive user experience.
Overall, the site mirrors Brower Forestry's mission and values while prioritizing site accessibility for all potential clients, regardless of their technology experience or connectivity.
